Where Artificial Intelligence meets Industrial Robotics
At SPS Italia, Focus AI evolves to become the reference point not only for software but for its native integration with motion: Physical AI. Located in the heart of the Digital District (Hall 4), this area is dedicated to exploring the potential of AI in the industrial sector, transforming into a unique experiential laboratory.
The ProjectFocus AI offers advanced application solutions, interactive demos, and real-life case histories that illustrate how AI is transforming production and management processes. In this edition, the focus expands to collaborative and autonomous robotics, showing how AI Agents can lead machines in a more fluid, safe, and intelligent way.
Opportunities for companies participating in the project:
- Target decision-makers and professionals: Connect with a highly qualified audience (over 37,000 visitors, 20% of whom are C-Level) seeking concrete solutions for digital transformation.
- Join an ecosystem of excellence: The project features the active participation of tech companies, end-users, and machine builders (OEMs) who have already successfully implemented Artificial Intelligence to optimize their operations and production.
- Create strategic relationships: Develop networks and synergies with key industry players and potential customers in a stimulating, business-oriented environment.
- Promote innovation: Enhance your brand in a context where technological innovation is the absolute protagonist, benefiting from increased visibility within Hall 4.
To exhibit
"All Inclusive" Solution Join Focus AI in Hall 4 with a 12 sqm "turnkey" exhibition package, designed to highlight your technology with minimal organizational effort.
All Inclusive Stand Package (12 sqm): €6,500 *
The equipment includes:
- Flooring: Night Blue carpet flooring.
- Technical Space: 3x2 m box (1 m depth) with access door (for storage and technical use).
- Branding: PVC panel with customized graphics (2x3 m) on the front wall of the box.
- Digital & Tech: 1 wall-mounted 65" monitor and 2 LED spotlights.
- Furniture: 1 bridge table and 2 stools.
- Service: 1 multi-socket 220 V outlet, lighting and power supply (up to 500 W), initial and daily cleaning.
* In addition to the All-Inclusive fee, the mandatory Registration Fee + Media Package Basic (€980 + VAT) applies.